While you are at it, you can put in one or two large dollar amount prizes as a way of asking really close family and friends to back you and help you cross the line early! This reality, of course, depends solely on the number you set as your initial fundraising goal. Also, perception is the reality, so being able to say that you’re 250% funded, for example, after only one week will get people’s attention - including the press. We discovered that hitting your goal on Day 1 or Day 2 may result in you becoming a “Project We Love’ and you’ll get featured on Kickstarter both on the homepage and the “Project We Love” section. ![]() But internally, we had a goal-reaching $100,000. ![]() We looked at the length of other successful campaigns in terms of word count and pictures, and we tried to mimic their length and style. We invested heavily in branding and design and were meticulous with the copy. That means all the copy, photos, the video, basically anything visual. So we shared our ButcherBox Kickstarter Playbook with them, and we are sharing it with you too.īy Mike Salguero and Mike Filbey GENERAL ADVICE Once we blew by our initial goal of $25,000 - in 24 hours - and ended up raising more than $210,000 in the campaign, we had a bunch of contacts start reaching out to us for advice and wanting to talk about what worked. Kickstarter is a great way to take the temperature of any potential market for almost any business idea. Kickstarter confirmed for us that ButcherBox was not only a good idea but that we had the right timing to launch. We had no idea what the demand might be for grass-fed meat, and the market ended up being very receptive. Campaigns are really fun and challenging. It is fascinating, looking back, how much we learned and how much of a science a Kickstarter campaign can be. So we wanted to make sure we remembered the nuggets of insight we picked up through the process. But it also started as something else, since the beginning of ButcherBox we thought about potentially launching another product or service through Kickstarter at some point. It was a brain dump of the most valuable things we learned. When we launched our Kickstarter campaign in 2015, we created a shareable document that we thought would be a good repository for the things we were learning in the run-up to, launch, and conclusion of our campaign.
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